The ask was to tell a story of how Walmart International, a group of worldwide businesses, was planning for new growth in the small business sector. The approach involved a clean, 2.5D illustration style, ranging from simple line art to full-on 3D typography and modeling. The visual tone pays off the unique, extended palette of the Walmart International brand, while still delivering on the overall Walmart brand.
Responsibilities: Concepting/Storyboarding, Strategy, Project Management, Client Service
